• Lead sports teams, facilities, or departments through strategic and operational planning
• Navigate sponsorships, branding, and revenue models in modern sport business
• Manage budgets, contracts, and financial systems in team or facility settings
• Address legal issues in compliance, liability, and intellectual property
• Build effective media relations and marketing strategies for sports organizations
• Evaluate global trends and governance in international sport
• Apply performance and wellness strategies to enhance physical activity and athlete support
• Advance into leadership roles like athletic director or facility manager
• Strengthen critical thinking skills to solve real-time challenges in sport management

1. KIN 601: Organization and Administration of Sport Programs

• Planning, governance, and operations for sports organizations.
• Prepares students for leadership in school, college, or league settings.

2. KIN 603: Principles of Sport Marketing

• Fan engagement, branding, and digital campaigns.
• Equips graduates for marketing and communications roles in sports.

3. KIN 607: Legal Aspects of Sports

• Covers contracts, liability, and regulatory issues.
• Supports roles managing compliance and legal risk.

4. KIN 605: Sport Sponsorship and Promotion

• Partnership negotiations and ROI analysis.
• Prepares students for sponsorship and revenue-focused positions.

5. KIN 604: Leadership in Sport

• Staff development, motivation, and conflict resolution.
• Strengthens management presence across athletic teams and organizations.

6. KIN 608: Globalization in Sport

• International sport governance and event management.
• Ideal for roles with Olympic committees, federations, or global events.

7. KIN 620: Contemporary Issues in Sport

• Topics include NIL, activism, and DEI in athletics.
• Develops forward-thinking leadership and policy insight.

KIN 611–613: Field Experience in Sport Administration I–III

• Internships guided by faculty and industry mentors.
• Builds experience with collegiate athletics, agencies, or community programs.

KIN 746: Research Methods in Sport Sciences

• Program evaluation, data collection, and applied analysis.
• Supports operational, performance, and research-based careers.

A degree in sports management can open the door to athlete representation. You'll negotiate contracts, secure endorsements, and advise clients on career development. With foundational coursework in law and sponsorship, you'll be equipped to manage deals in a fast-moving, high-stakes environment.

Graduates of an athletic director master's program often oversee school or collegiate athletic departments. This role involves budgeting, compliance, and long-term planning. With leadership training and deep exposure to sport governance, you'll be ready to manage people, policies, and priorities.

A sports management education helps you plan and execute marketing initiatives for teams or events. You'll build campaigns that attract sponsors, expand fan bases, and grow digital engagement.

Managing stadiums, arenas, or training centers requires financial planning, scheduling coordination, and safety oversight. Courses in strategic planning and logistics help prepare you to deliver smooth operations across multi-purpose venues.

From regional tournaments to national showcases, sports events need seamless execution. With project management, vendor coordination, and contingency planning training, you'll be ready to deliver experiences that meet professional standards and community expectations.

This role focuses on building long-term sponsorships between teams and brands. The program covers strategy, relationship building, and value measurement, providing you with the tools to ensure that both sides benefit from partnerships.

This path blends sport and science. You'll collect and analyze performance data, business metrics, and audience behavior. With coursework in research and technology, you're positioned to bring precision to operations, scouting, and fan engagement.

Lead initiatives that expand access to sport and promote public health. This role benefits from experience in planning, grant writing, and program design, particularly when aimed at youth or underserved communities.

A degree in sports management can also support a role in media and communications. You'll shape narratives, manage interviews, and handle crisis responses, which are essential for maintaining a team or athlete's public image.

The decision to earn a degree can be challenging, especially if you have a full-time career or family to care for. However, pursuing a sports management master's online allows you to earn your degree your way. You'll be able to schedule your courses using the seven weeks allotted to complete each course. This allows you to complete your online master's sports management program within 20 months.

Our master's program offers an innovative and easy-to-use platform that provides all the tools you need for academic success. The UOnline virtual platform uses the Blackboard Learn course management system, allowing you to access course materials online at any time.

Each instructor individually designs their courses to complement their hands-on instruction and ensure students have a deep understanding of all course content. Many also use Zoom to host virtual office hours, meetings, and guest speakers.

Students can also keep track of their grades using the platform's grade center. This provides an overview of your current standing and identifies areas for improvement.

Our online sports management master's programs are staffed with only top-notch instructors with decades of experience in the industry. The University's online platform also facilitates the completion of your master's in sports management online at your own pace, so you can learn according to your own style. Classes aren't scheduled or live, instead, students are guided through the program by regular checkpoints and course milestones that ensure program completion.

No matter what's going on in your life, you'll never need to miss important course information. Using the online portal, you can review course information whenever it works for you. Struggling with a certain class? Watch the lecture multiple times and access additional tools, the reading materials will also supplement your learning, making it easier to grasp concepts and gain a deep understanding of sports management. Online degree programs create the perfect learning environment for any student.

Throughout your enrollment in our programs, you'll receive comprehensive support from our team of seasoned instructors and dedicated student support staff. You'll also have access to a dedicated online advisor who will provide tailored support and guidance as you progress through the program.

This includes official transcripts from ALL academic institutions you've attended. You can upload your transcripts to receive an admission decision. However, you'll also need to email electronic or mail physical official transcripts.

Email electronic transcripts to etranscripts@miami.edu or mail physical transcripts to:
ATTN: UOnline Enrollment
PO Box 248272
Coral Gables, FL 33146-2991

Under this program, GRE is waived for eligible applicants. However, if you don't meet the eligibility requirements, your test scores must be valid at the time of admission and no older than 5 years. You can upload unofficial test scores with your online application to receive an admission decision.

GRE is preferred but MCAT, LSAT, or GMAT scores may also be accepted. International students who don't have an undergraduate and/or graduate degree from the United States must also submit their Test of English as a Foreign Language (TOEFL) score.

Upload an updated resume that includes your:

• Employment history
• Academic history
• Publications
• Military Experience, if any
• Leadership roles
• Honors/Awards
• Community Activities
• Volunteer Initiatives

Your personal statement should include reasons for your interest in the program. You should also explain how this degree relates to your professional background and/or career goals.

You'll need to submit two letters of recommendation. When you enter your recommenders' information on the application, they automatically receive an email asking them to fill out your recommendation online. You should ask them before completing this part of the application as well as inform them of the process involved. Reminding them that your recommendations need to be received by the application deadline to be considered for admission, would also be helpful.

The online application allows you to track the status of each of your recommendations. It's best to request letters from academic and/or professional references and not personal contacts. They can provide a more accurate assessment of your performance and can indicate why you would be a good fit for the program.

Once you complete your application you should start preparing your Free Application for Federal Student Aid (FAFSA) and Student Readiness. You can submit your FAFSA during the application process using the school code: 001536, to meet all required financial aid deadlines.

You'll need to complete a mandatory online Student Readiness Orientation (SRO) within four weeks of accepting an admissions offer. This ensures you'll be eligible to start class.

Sports management involves the administration, organization, and promotion of sports programs and events. It includes various aspects such as marketing, finance, facility management, and athlete representation. The goal is to optimize the performance and profitability of sports organizations and enhance the overall sports experience for participants and fans.

Our online sport management master's degree consists of 10 online courses, each lasting 7 weeks. It can be completed in approximately 20 months.

Whether you aspire to manage the operations of a professional sports team, lead marketing campaigns for major sporting events, or promote community sports programs, the opportunities with a sports management online master's degree are endless!

Our sport management master's online program utilizes the Blackboard Learn course management system. Additionally, the UOnline virtual platform allows students to engage with course content, interact with instructors and peers, submit assignments, and track their progress conveniently from any internet-enabled device.