Courses | MSEd in Sport Administration | UOnline

Administrative and organizational procedures and problems specific to athletic administration, recreation and leisure sports administration, and physical education.

This course will focus on the vast world of sports marketing. The basic principles of marketing and marketing management will be introduced and integrated with the application of these principles to sport and sports-related organizations.

This course is designed to provide a detailed examination of the relationship between sport and corporate sponsorship. Topics covered will include the theoretical premise of sponsorship, alignment marketing, strategic communication through sponsorship, sponsorship sales and service, determining the value of sponsorship, and evaluation of sponsor activities. Individual athlete endorsement and mega-event sponsorship such as the Olympics will be examined in depth. Objectives, risks, and benefits from the property or platform offering a sponsorship and from the sponsoring organization will be considered.

Fiscal management as it relates to athletic sports administration, recreation and leisure sports administration, and physical education.

Legal liability, personal injury, negligence, and other related legal aspects of sports and exercise science.

This course will examine the concept of leadership as it pertains to sports and other professions. Various leadership and management skills will be included with a focus on practical applications in a work environment. Theory and self-assessment strategies will be incorporated.

This course examines the complex fields of sport communication. Students will investigate the unique, symbiotic relationship that exists between sport and the media; examine various theoretical frameworks (e.g., agenda set, hegemonic, uses and gratification, elaboration likelihood model) that are pertinent to developing an understanding of the sport/media complex.

This course will examine ethical decision-making in a variety of environments with an emphasis on sport professions. Real and hypothetical situations will be utilized, and the course will combine theory with practical application. The case method in sport ethics will be incorporated.

This course will address the intertwined relationship between globalization, sport, and development from a critical global perspective. This course highlights the extent to which contemporary sport cultures are the result of an interplay between local and global forces. We will explore the international character of professional and amateur sports including international competitions, league expansions beyond national boundaries, and the movement of athletes. Course topics include international sport organization, international competition, sport governance, international dispute resolution, international sports law, and new media.

Problem identification, investigation, analysis, and problem-solving approaches in kinesiology and sport sciences.