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Master of Education in Sport Administration

Courses

Master of Education in Sport Administration

Earn a degree from a program with a reputation for high-quality faculty who are influencers in the sport industry.


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Course Overview

The UOnline MSEd in Sports Administration program provides the cross-functional tools and connections needed to build a successful career in the sports industry. The robust curriculum is updated regularly with guidance from a council of high-level industry executives and is taught by the same high-caliber faculty that teach on campus.

Course Sequence

The course sequence is subject to change.

Course Descriptions

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  • KIN 601 – ORGANIZATION AND ADMINISTRATION IN SPORT PROGRAMS

    This course will provide a broad overview of sport administration. The course will introduce students to essential areas needed to work in the sport industry. Key content areas include: managerial and leadership principles, ethics, sport marketing, sport law, sport finance, sport communications, and the global implications of sport.

  • KIN 602 – FISCAL MANAGEMENT IN SPORT ADMINISTRATION

    This course will provide participants with an opportunity to apply funding strategies and techniques for resource acquisition for facility financing and the basic financial management skills necessary for the successful operation of sports, health, and fitness programs. Participants will also establish a strong understanding of the process of developing an economic impact statement. Upon completion of the course, participants will have sound reasoning skills which will enable them to resolve financial issues and provide the leadership necessary to establish collaborative relationships with internal and external entities that may impact their organization’s financial well-being.

  • KIN 603 – PRINCIPLES OF SPORTS MARKETING

    This course will focus on the vast world of sports marketing. The basic principles of marketing and marketing management will be introduced and integrated with the application of these principles to sport and sports-related organizations.

  • KIN 604 – ESSENTIAL LEADERSHIP SKILLS IN SPORT

    This course will examine the concept of leadership as it pertains to sports and other professions. Various leadership and management skills will be included with a focus on practical applications in a work environment. Theory and self-assessment strategies will be incorporated.

  • KIN 605 – SPORT SPONSORSHIP

    This course is designed to provide a detailed examination of the relationship between sport and corporate sponsorship. Topics covered will include the theoretical premise of sponsorship, alignment marketing, strategic communication through sponsorship, determining the value of sponsorship, and evaluation of sponsorship activities. Perspectives from the property offering a sponsorship and from the organization functioning as the sponsor will be considered.

  • KIN 606 – ETHICAL DECISION MAKING IN SPORT

    This course will examine ethical decision-making in a variety of environments with an emphasis on sport professions. Real and hypothetical situations will be utilized, and the course will combine theory with practical application. The case method in sport ethics will be incorporated.

  • KIN 607 – LEGAL ASPECTS OF SPORTS

    This course will focus on legal liability, personal injury, negligence, and other related legal aspects of sports and exercise science.

  • KIN 608 – GLOBALIZATION IN SPORT

    Sport continues to have a dramatic impact globally. Globalization has resulted in sport being interrelated economically, politically, and culturally. Students will develop a critical understanding of the necessary relationship between the global sport process and the local experience; be introduced to the governance and framework of the Olympic Games, World Cup, and other sporting mega-events. They will also develop an understanding of contemporary sport as being a complex expression of competing or collaborating global and local forces.

  • KIN 609 – ADVANCED SPORT INFORMATION MANAGEMENT

    This course examines the complex field of sport communication. Students will investigate the unique, symbiotic relationship that exists between sport and the media; examine various theoretical frameworks (e.g., agenda-setting, hegemonic, uses and gratification, elaboration likelihood model) that are pertinent to developing an understanding of the sport/media complex.

  • KIN 620 – CONTEMPORARY ISSUES IN KINESIOLOGY AND SPORT SCIENCES

    This course will focus on problem identification, investigation, analysis, and problem-solving of contemporary issues facing the sport industry. The course represents the capstone course in sport administration and represents a culmination of all information learned in the program.