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Master's in sports management online | University of Miami

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Master of Science in Education in Sport Administration

Earn a degree from a program with a reputation for high-quality faculty who are considered influencers in the sport industry.

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Earn a Master's Degree in Sport Administration Online

The University of Miami brand is highly recognized in the sports world, both on and off the field. The UOnline Master of Science in Education in Sport Administration program is one of the only sports management programs with exceptional academic standards backed by a history of strong collegiate sports and deep-rooted relationships with top franchises. Ready to take your passion for sports to the next level and become a leader in sports management? Renowned for its excellence and innovation, the University of Miami's master's in sports management online program is designed to equip you with the knowledge, skills, and connections needed to thrive in the competitive sports industry.

Our faculty is made up of sports management professionals with advanced degrees and extensive experience in various sectors of the sports world. With their deep understanding of the industry and strong connections to both domestic and global industry executives, you'll receive unparalleled education and guidance to build your dream career.

Why Earn a Master of Science in Education in Sports Administration?

The University of Miami brand is highly recognized in the sports world, both on and off the field. The UOnline Master of Science in Education in Sports Administration program is one of the only sports management programs with exceptional academic standards backed by a history of strong collegiate sports and deep-rooted relationships with top franchises. The sports industry is growing and our UOnline students are well-positioned to capitalize on this trend with the right skills, reputation, and access to top decision-makers within the industry.

The online master's sports management degree program is for people who are passionate about sports and eager to translate their interests into a robust career. You will be taught by the same world-class faculty members who teach our on-campus learners. Whether you aspire to manage a collegiate sports team, work in the professional front office, or provide services to the industry, the University of Miami is ready to help you reach your highest potential.

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PROGRAM AT A GLANCE

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10 courses

7 weeks per course

20 months to complete

SACSCOC accredited university

GRE waived for eligible applicants

Hands-on instruction

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Explore More About The Program

The University of Miami has developed the MSEd in Sport Administration to enable you to advance your athletic administration or sports career no matter where you live and work. The material in our program is constantly under development by our industry expert professors in order to stay current. Explore more about our faculty and the master in sports management online curriculum below.

Program Curriculum Program Faculty Academic Calendar


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Tuition

PROGRAM CREDITS TUITION COST
Master of Education in Sport Administration 30 $47,592

*Based on the UM 2025-2026 UOnline tuition and fees rate. Fees are not included in the above total tuition cost. Tuition and fees are subject to change.
You can learn more about financial aid opportunities available to you here.


Program Learning Outcomes

We prepare graduates to:

  • Gain a deep understanding of various specialties within sports management, including sports administration, sports marketing principles, corporate sponsorship dynamics, fiscal management in sports administration, sports law, leadership skills, sports communication, decision-making in sports, and sports globalization and development
  • Develop the ability to critically evaluate and assess complex issues in sports management, enabling you to make informed decisions and navigate challenges effectively
  • Learn to design and implement research methodologies specific to the sports industry, empowering you to drive evidence-based decision-making and contribute to the advancement of sports management practices
  • Effectively advocate for the needs of athletes, stakeholders, and organizations, and to form collaborative partnerships within the sports industry
  • Embrace ethical principles and standards of practice in sports management, ensuring integrity and professionalism in all aspects of your career
  • Gain a mindset of continuous improvement and innovation within sports management settings, staying aware of emerging trends and best practices to remain competitive in the field
  • Support equity and inclusivity in sports management, promoting diversity and accessibility in athletic programs and initiatives

What to Expect From an Online Master's in Athletic Administration

The University of Miami's sports management Master's degree online prepares professionals to lead across sport management settings. This program connects business principles with real-world sports experience, from team operations to athletic department strategy.

You'll study with faculty who've worked in collegiate and professional sports, gain access to a global alumni network, and build the skills needed for high-level roles like athletic director or facility manager.

Designed for working professionals, getting a master's in sports management online offers flexibility without sacrificing engagement, allowing you to balance coursework with your career while connecting with peers in live virtual classrooms.


Master's in Sport Administration Program Outcomes

Graduates of the program will be able to:
  • Lead sports teams, facilities, or departments through strategic and operational planning
  • Navigate sponsorships, branding, and revenue models in modern sport business
  • Manage budgets, contracts, and financial systems in team or facility settings
  • Address legal issues in compliance, liability, and intellectual property
  • Build effective media relations and marketing strategies for sports organizations
  • Evaluate global trends and governance in international sport
  • Apply performance and wellness strategies to enhance physical activity and athlete support
  • Advance into leadership roles like athletic director or facility manager
  • Strengthen critical thinking skills to solve real-time challenges in sport management

Sport Administration Course Requirements

The curriculum combines core instruction, applied learning, and advanced electives, all tailored for current or aspiring sport management professionals.

Core Courses

1. KIN 601: Organization and Administration of Sport Programs

  • Planning, governance, and operations for sports organizations.
  • Prepares students for leadership in school, college, or league settings.

2. KIN 603: Principles of Sport Marketing

  • Fan engagement, branding, and digital campaigns.
  • Equips graduates for marketing and communications roles in sports.

3. KIN 607: Legal Aspects of Sports

  • Covers contracts, liability, and regulatory issues.
  • Supports roles managing compliance and legal risk.

4. KIN 605: Sport Sponsorship and Promotion

  • Partnership negotiations and ROI analysis.
  • Prepares students for sponsorship and revenue-focused positions.

5. KIN 604: Leadership in Sport

  • Staff development, motivation, and conflict resolution.
  • Strengthens management presence across athletic teams and organizations.

6. KIN 608: Globalization in Sport

  • International sport governance and event management.
  • Ideal for roles with Olympic committees, federations, or global events.

7. KIN 620: Contemporary Issues in Sport

  • Topics include NIL, activism, and DEI in athletics.
  • Develops forward-thinking leadership and policy insight.
Hands-On Learning

KIN 611–613: Field Experience in Sport Administration I–III

  • Internships guided by faculty and industry mentors.
  • Builds experience with collegiate athletics, agencies, or community programs.
Research and Analysis

KIN 746: Research Methods in Sport Sciences

  • Program evaluation, data collection, and applied analysis.
  • Supports operational, performance, and research-based careers.

Electives allow specialization in analytics, governance, or athlete development, aligning your degree with your career goals.


Further Insights

Fall 2025 Application Deadline

Ready to apply?

For students who wish to start classes in the MSEd in Sport Administration on September 1, 2025, the early admission deadline is July 7, 2025. 

Apply Now

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Career Opportunities for a Master's in Sports Management Online

An online sport management degree prepares you to lead in high-impact roles across teams, venues, governing bodies, and community initiatives. This degree connects academic theory with applied training, giving graduate students the tools to turn their passion into influence.

1. Sports Agent

A degree in sports management can open the door to athlete representation. You'll negotiate contracts, secure endorsements, and advise clients on career development. With foundational coursework in law and sponsorship, you'll be equipped to manage deals in a fast-moving, high-stakes environment.

2. Athletic Director

Graduates of an athletic director master's program often oversee school or collegiate athletic departments. This role involves budgeting, compliance, and long-term planning. With leadership training and deep exposure to sport governance, you'll be ready to manage people, policies, and priorities.

3. Sports Marketing Manager

A sports management education helps you plan and execute marketing initiatives for teams or events. You'll build campaigns that attract sponsors, expand fan bases, and grow digital engagement.

4. Facility Operations Manager

Managing stadiums, arenas, or training centers requires financial planning, scheduling coordination, and safety oversight. Courses in strategic planning and logistics help prepare you to deliver smooth operations across multi-purpose venues.

5. Event Coordinator

From regional tournaments to national showcases, sports events need seamless execution. With project management, vendor coordination, and contingency planning training, you'll be ready to deliver experiences that meet professional standards and community expectations.

6. Corporate Partnerships Director

This role focuses on building long-term sponsorships between teams and brands. The program covers strategy, relationship building, and value measurement, providing you with the tools to ensure that both sides benefit from partnerships.

7. Sports Analytics Specialist

This path blends sport and science. You'll collect and analyze performance data, business metrics, and audience behavior. With coursework in research and technology, you're positioned to bring precision to operations, scouting, and fan engagement.

8. Community Sports Program Director

Lead initiatives that expand access to sport and promote public health. This role benefits from experience in planning, grant writing, and program design, particularly when aimed at youth or underserved communities.

9. Public Relations Manager

A degree in sports management can also support a role in media and communications. You'll shape narratives, manage interviews, and handle crisis responses, which are essential for maintaining a team or athlete's public image.

 
What Comes Next

As one of the best online master options in the field, this program supports your whole academic journey, from foundational concepts to advanced leadership. Apply today to our master's in sports management online program and start your journey to success in the exciting world of sports.


Benefits of Studying a Master's in Sports Management Online

Enrolling in one of the best online sports management master's programs provides you with:

Flexibility

The decision to earn a degree can be challenging, especially if you have a full-time career or family to care for. However, pursuing a sports management master's online allows you to earn your degree your way. You'll be able to schedule your courses using the seven weeks allotted to complete each course. This allows you to complete your online master's sports management program within 20 months.

Online Tools

Our master's program offers an innovative and easy-to-use platform that provides all the tools you need for academic success. The UOnline virtual platform uses the Blackboard Learn course management system, allowing you to access course materials online at any time.

Each instructor individually designs their courses to complement their hands-on instruction and ensure students have a deep understanding of all course content. Many also use Zoom to host virtual office hours, meetings, and guest speakers.

Students can also keep track of their grades using the platform's grade center. This provides an overview of your current standing and identifies areas for improvement.

Study at Your Own Pace

Our online sports management master's programs are staffed with only top-notch instructors with decades of experience in the industry. The University's online platform also facilitates the completion of your master's in sports management online at your own pace, so you can learn according to your own style. Classes aren't scheduled or live, instead, students are guided through the program by regular checkpoints and course milestones that ensure program completion.

No matter what's going on in your life, you'll never need to miss important course information. Using the online portal, you can review course information whenever it works for you. Struggling with a certain class? Watch the lecture multiple times and access additional tools, the reading materials will also supplement your learning, making it easier to grasp concepts and gain a deep understanding of sports management. Online degree programs create the perfect learning environment for any student.

Comprehensive Support

Throughout your enrollment in our programs, you'll receive comprehensive support from our team of seasoned instructors and dedicated student support staff. You'll also have access to a dedicated online advisor who will provide tailored support and guidance as you progress through the program.


What are the Entry Requirements?

Students interested in completing the University of Miami's master's in sports management online must create a student profile and submit an online application. It's important to submit the application and your documents well before the deadline to ensure all information has been provided.

Here's what you'll need to submit your application:

1. Official Transcripts

This includes official transcripts from ALL academic institutions you've attended. You can upload your transcripts to receive an admission decision. However, you'll also need to email electronic or mail physical official transcripts.

Email electronic transcripts to etranscripts@miami.edu or mail physical transcripts to:
ATTN: UOnline Enrollment
PO Box 248272
Coral Gables, FL 33146-2991

2. Test Scores

Under this program, GRE is waived for eligible applicants. However, if you don't meet the eligibility requirements, your test scores must be valid at the time of admission and no older than 5 years. You can upload unofficial test scores with your online application to receive an admission decision.

GRE is preferred but MCAT, LSAT, or GMAT scores may also be accepted. International students who don't have an undergraduate and/or graduate degree from the United States must also submit their Test of English as a Foreign Language (TOEFL) score.

3. Resume

Upload an updated resume that includes your:

  • Employment history
  • Academic history
  • Publications
  • Military Experience, if any
  • Leadership roles
  • Honors/Awards
  • Community Activities
  • Volunteer Initiatives
4. Personal Statement

Your personal statement should include reasons for your interest in the program. You should also explain how this degree relates to your professional background and/or career goals.

5. Letters of Recommendation

You'll need to submit two letters of recommendation. When you enter your recommenders' information on the application, they automatically receive an email asking them to fill out your recommendation online. You should ask them before completing this part of the application as well as inform them of the process involved. Reminding them that your recommendations need to be received by the application deadline to be considered for admission, would also be helpful.

The online application allows you to track the status of each of your recommendations. It's best to request letters from academic and/or professional references and not personal contacts. They can provide a more accurate assessment of your performance and can indicate why you would be a good fit for the program.

6. FAFSA and Student Orientation

Once you complete your application you should start preparing your Free Application for Federal Student Aid (FAFSA) and Student Readiness. You can submit your FAFSA during the application process using the school code: 001536, to meet all required financial aid deadlines.

You'll need to complete a mandatory online Student Readiness Orientation (SRO) within four weeks of accepting an admissions offer. This ensures you'll be eligible to start class.

Further Insights

A Message from Program Director Windy Dees

"Our faculty at the University of Miami is second to none. Every member of the Sport Administration graduate faculty has their terminal degree AND has worked in the industry in their respective fields. Students will get the highest level education from professors who understand the sports business world and are well-connected to domestic and global sport industry executives."

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Getting a Master's in Sports Management Online: FAQs

What is Sports Management?

Sports management involves the administration, organization, and promotion of sports programs and events. It includes various aspects such as marketing, finance, facility management, and athlete representation. The goal is to optimize the performance and profitability of sports organizations and enhance the overall sports experience for participants and fans.

How long does it take to get a sports management master's online?

Our online sport management master's degree consists of 10 online courses, each lasting 7 weeks. It can be completed in approximately 20 months.

What career opportunities are available with a master's in sports administration?

Whether you aspire to manage the operations of a professional sports team, lead marketing campaigns for major sporting events, or promote community sports programs, the opportunities with a sports management online master's degree are endless!

What online resources are available to students?

Our sport management master's online program utilizes the Blackboard Learn course management system. Additionally, the UOnline virtual platform allows students to engage with course content, interact with instructors and peers, submit assignments, and track their progress conveniently from any internet-enabled device.

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