The online Master of Arts in Arts Presenting and Live Entertainment Management program is taught by the same high-caliber University of Miami Frost School of Music faculty who teach on campus. Leadership, project management, operations, personnel, finances, and for-profit and non-profit arts business models serve as the foundation of curricular learning, research, and activity. The Program encourages you to begin your career in the production, promotion, or management of live entertainment. You will gain hands-on experience producing events, marketing and promoting concerts, and working with venues on all aspects of a live entertainment performance.

In addition to the courses below, students will need to pass a Cumulative Exit Exam at the end of their coursework to be eligible for their degree.

• MMI 774 – MUSIC COPYRIGHT LAW

  This course is a study of the essential provisions of the 1976 Copyright Act and subsequent amendments and revisions. Students examine the unique complexities of copyright law as it relates to the music industry.

• MMI 641 – TOUR MANAGEMENT AND PRODUCTION

  In this course, students will become familiar with the responsibilities of a tour planner. Individual tour planning projects are assigned, which will give the students insight into the management and production of a tour.

• MMI 643 – MARKETING IN THE ARTS AND ENTERTAINMENT

  In this course, students learn how to fulfill demand and influence consumer behavior through effective marketing techniques. The course provides the students with information on the latest technologies being employed to reach and communicate with target consumers.

• MMI 726 – PERFORMING ARTS CENTER AND FACILITY MANAGEMENT

  In this course, students learn the many aspects of managing a live entertainment and performing arts center facility. Logistics, management, budgeting, marketing, and programming within a live entertainment and performing arts facility are addressed.

• MMI 736 – SPONSORSHIP, DEVELOPMENT, AND FINANCIAL MANAGEMENT IN THE LIVE ENTERTAINMENT INDUSTRY

  In this course, students learn how to write and present a line-item budget for an arts presentation event, arts presenting organization, and an arts facility. Specific techniques and methods that are used to reduce event risk and safety are discussed.

• MMI 738 – LEGAL ASPECTS OF THE LIVE ENTERTAINMENT INDUSTRY

  Students become familiar with various artist, client, production, vendor, and facility contracts and agreements commonly used in the industry.

• MMI 740 – ARTS PRESENTING PROJECT

  In this course, students will investigate the best-practices of event execution, including but not limited to time management, teamwork, planning processes, event supervision, and evaluation techniques.

• MMI 637 – RECORDED MUSIC OPERATIONS

  The course is a study of the activities involved in commercially exploiting recorded music. The course includes an analysis of activities involved in the production, manufacturing, distribution, and marketing of a recorded music product, as well as related royalty accounting, mechanical licensing, and master-use licensing activities.

• MMI 630 – ENTREPRENEURSHIP FOR MUSICIANS

  The course explores a wide range of options for musicians who want to pursue music business careers in their regional music markets. Students examine opportunities in performance, recording, composition, education, and more. Emphasis is placed on the packaging of musical skills in the marketplace and on the financial management of a small proprietary music business. As a result, the student musician will be prepared to make career decisions with foresight and planning.

• MMI 673 – MUSIC PUBLISHING

  The course is an in-depth study of the international publishing industry with an emphasis on catalog development and exploitation.

• MMI 750 – MUSIC BUSINESS AGREEMENTS

  The course is a study of various music industry agreements and how they affect the artist and songwriter. Recording, music publishing, and personal management agreements are analyzed and discussed. Topics include negotiation considerations, deal points, record company economics, and profitability.

• MMI 752 – MUSIC LICENSING

  This course dives into advanced music industry concepts and problems in music licensing. Personal rights and most varieties of music licenses and international licensing concepts are covered. Students acquire practical experience utilizing licensing parameters.

• MMI 632 – ARTS LEADERSHIP

  Building a career in the twenty-first century and beyond creates challenges, both exciting and daunting. The purpose of this course is to provide grounding, critical information, as well as planning and vision for shaping the key components of launching and sustaining a career in the arts.

• MUS 745 – PEAK PERFORMANCE STRATEGIES FOR MUSICIANS

  Become a more confident and expressive performer. This unique and forward-thinking course will be both performance and research-based. Students will develop the tools to succeed by studying techniques and concepts in preparation, positive psychology, visualization, bodily kinesthetics, communication, mindfulness, and weekly performance and practice assignments. The goal is to encourage fearless artistry, beginning in the practice room and continuing on stage and beyond.

• MUS 755 – COMMUNICATION, MARKETING, AND PUBLICITY FOR THE MUSICAL ARTIST

  Effective communication skills are key for realizing your objectives in a competitive and dynamic music scene. In this course, the concepts, techniques, and conduits of communication will be defined and detailed - as they pertain to the musical artist and emphasize the most up to date technologies and platforms for getting your message across. More traditional ways of interfacing will not be neglected: the honing of clear writing, speaking, and person to person skills will be stressed. We will also reveal the ins and outs of working with publicists and other marketing professionals in our field. By the end of this course, you should have the tools to execute a communication and marketing strategy appropriate for your own career goals.

• MUS 735 – MEDIA CREATION

  This course is intended to provide the student with the ability to record, edit, mix, and master content in both video and audio mediums, by using the most current, practical, and affordable technology available today.

• MMI 735 – WORLD OF THE WORKING MUSICIAN

  This course is intended to provide immediate, important, comprehensive, and detailed information and tactics for building a lasting, meaningful career as a performing artist - one that exemplifies best practices but is unique to your artistic voice and vision.